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 Countless
wildlife species are being driven towards extinction by habitat
loss and the insatiable consumer demand for their body parts.
ACAP directly addresses the problem in the consumer countries
by raising public awareness, making consumption unacceptable,
encouraging Asian conservation efforts and providing quality education
materials. Despite never having paid for media space, ACAP's hard-hitting
adverts, produced by international advertising agency J Walter
Thompson and featuring the message
' When the Buying Stops, The Killing Can Too', are reaching
a weekly audience of over 1 billion viewers, having recently been
launched across India. This figure will rise when ACAP is launched
in China before the 2008 Olympics.
ACAP has had an unparalleled impact on consumers
of wildlife products around the world. Achievements include: 78%
of people in Taiwan who had seen ACAP's messages vowed never to
consume endangered species products again, Thailand's campaign
against shark fin soup saw a 40% reduction in consumption in just
3 months, over 50 celebrities
from around the world have joined ACAP's International Ambassador
Jackie Chan in filming ACAP messages, including Hollywood icons
Ralph Fiennes, Sir Ben Kingsley and Minnie Driver, Oscar winning
director Ang Lee, footballing legend Gary Lineker and cricketing
legends and Bollywood stars for the India chapter, including Sachin
Tendulkar, Sourav Ganguly, Amitabh Bachchan, Shashi Kapoor and
Naseeruddin Shah. ACAP's media partners now include some of the
most watched channels in the world including the Discovery Channel
and Animal Planet, CNN, Star TV, National Geographic and Bloomberg.
ACAP is now active throughout Southeast
Asia with programmes in Hong Kong, Taiwan, Singapore, Thailand,
Cambodia, Malaysia, India and will soon be active in China.
 Reasons
for DSWF support:
As well as working in the range states to
protect species in their wild habitat, ACAP is working at the
other end of the illegal trade in wildlife, to combat consumption
of endangered species through education and awareness.
DSWF Funds:
DSWF was one of the founding sponsors of
ACAP and has since been funding development across Asia, including
the funding of celebrity messages and programme launches.
Please
help us stop the consumption of endangered species by donating
to this important education and awareness campaign - you can now
Donate
online and every penny you give marked 'ACAP 'goes directly
to the project- thank you!
If you would like to support the ACAP
project please click on the links below to make a donation or
you can phone the Foundation Office on 01483 272323.
Every little contribution helps wildlife
and remember 100% of your donation will go in full to the project - thank you!
You can also help by becoming a member
of DSWF. Click here for more information
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