One of the most
cost-effective campaigns in wildlife conservation today!
Achievements:
Over 100 million
dollars worth of free media space secured over TV, radio, print,
outdoor, online and in-flight entertainment.
Up to 1 billion people per week see
ACAP's celebrity conservation messages via our international
media sponsors.
Media sponsors spanning the globe include
CNN International, Discovery Networks Asia -Discovery Channel
and Discovery Animal Planet, Bloomberg Television, National
Geographic Channel Asia and US, Africa Supersport, America's
CBS, Fox and NBC, CCTV, Chinese state television, Doordarshan
- India's national broadcaster, Star TV and TV3, Malaysia's
No 1 national TV station.
A portfolio of 78 international celebrities
from the entertainment and sports arena have generously donated
their time to film messages reaching out to potential consumers
of endangered species products worldwide.
ACAP Ambassadors - International ambassador
Jackie Chan, Oscar-winning director Ang Lee, Hollywood stars
Angelina Jolie, Sir Ben Kingsley, Ralph Fiennes and Michelle
Yeoh, Bollywood legend Amitabh Bachchan and Olympic gold medallists
Cathy Freeman, Li Ning and Maurice Greene, and our own Gary
Lineker.
Support from leading political figures
- The President and the Prime Minister of the world's largest
democracy, India (Dr. A.P.J. Abdul Kalam and Manmohan Singh),
India's Minister of Environment and Forest, and former Prime
Minister of Thailand, His Excellency Khun Anand Panyarachun.
Broadcasting conservation in the skies
with sponsorship from Air India, Eva Air, Malaysian and Singapore
Airlines.
In Taiwan, 78% of people who saw ACAP's
conservation messages said that they would never buy endangered
species products again.
In Thailand, 30% said that they had
stopped consuming shark fin soup as a result of WildAid's "Say
No to Shark Fin" campaign.
Developments
within the past year:
2004 - Expansion into India, US and
China.
ACAP India:
Launched on 18 Feb 2004 via a TV campaign,
broadcast in English and 31 local languages reaching more than
89.6% of India's population.
Media sponsors include Doordarshan -
India's No 1 national TV station with over 1billion viewers,
ZeeTV reaching 80 countries and access to more than 225 million
viewers globally and Sahara seen across 66 countries reaching
out to nearly 39 million cable and satellite homes in India.
Amitabh Bachchan's conservation message is also being broadcast
in cinemas throughout Bombay and Delhi.
"World
Champions for Wildlife" Campaign:
Launched after the Athens Olympics 2004
Some of the world's favourite athletes
speak up for endangered wildlife in a campaign created in partnership
with international advertising agency J.Walter Thompson.
AnimalLogics Productions, the special
effects production company for The Matrix and Lord of the Rings,
also provided their creative services.
The campaign marked ACAP's entrance
into the US market and new partnerships were forged with media
sponsors in Asia, Africa and the US: Africa Supersport - leading
African sports broadcaster reaching 49 countries and adjacent
Indian Ocean islands, CCTV-9, Chinese state television, Hallmark
Channel, Ten Sports reaching more than 40 million homes in the
Sub-continent, Middle East, Europe and Asia, CBS - Reaching
99% of US households, NBC, Fox, AMC reaching 84,000,000 US households
and Pax reaching 88% of US households.
ACAP China:
ACAP is exploring local partnerships
and has secured the support of many of the country's leading
figures such as Mr Qu Geping - the first minister of China's
highest environmental government body: the State Environmental
Protection Administration, Li Ning - One of China's biggest
sporting heroes and Liu Huan - China's top male singer.
ACAP is also
working on several high-profile national initiatives including:
Working with the China Environmental
Protection Foundation (CEPF) in developing China's first nationwide
Wildlife Conservation Award.
An education and outreach programme
involving 100 leading universities, alongside specially developed
materials for distribution in rural areas targeting primary
school children.
Bringing together leading entertainers
to highlight the importance of conservation via a nationally
broadcast top rating music show.
An online partnership with Sina.com
- China's leading internet service provider, designed to explain
conservation crises and outline solutions.
